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Artificial intelligence: Enhancing the use of mobile apps in India – DATAQUEST

Artificial Intelligence has transformed the face of the technological world. It is about to enhance everything from a toothbrush, television to the car and other vehicles, where mobile apps are no such exceptions. Earlier, the smartphone models were internet-dependent or cloud-based, but now AI has completely altered its features, thus enhancing it’s quality and performance.The growing presence of Artificial IntelligenceSmartphones have become an integral and vital part of our lives, and AI is indeed taking the market by storm. With the emergence of AI and its growing inception, smartphone applications have come to the forefront. Mobile apps are getting smarter with AI implementation while helping developers to incorporate insightful components in their application. When using a smartphone, we interplay with AI-enabled features from built-in smart assistants to various features in the camera. When accessing social media or search engines, advertisement pop-ups, and the newsfeed on a timeline, are curated based on our search history, fed through AI capabilities of the device. Few more common examples are video recommendations on Netflix, YouTube, tracking apps such as GPS navigation using Google Maps, voice-enabled smart devices like Alexa, Google Smart Home or Siri, etc., are all AI-enabled.Let us now further discuss how AI is changing and enhancing mobile application development and technology.Enhanced real-time predictionsWhen artificial intelligence is integrated with apps (based on our day to day activities), they can easily predict our preference. They can be used in the mobile educational application to predict the current affairs or flashes the content as per our previous search results. They can be enhanced to visualize and predict what will be your next move, be it predicting your mood or predicting your daily office route. Also, AI plays a vital role in analyzing the browsing history of the user for the best shopping experience. With the help of the AI, you can predict what the customer is going to buy with the help of predictive purchasing. Offering such services can increase user engagement, directly hitting the ROI.Smarter pictures and filtersSeveral photo and video filter apps use AI to apply filters. They set neural networks to understand the contents of an image to convert an ordinary photo into a beautiful work of art. Google Photos also uses AI and machine learning to identify human faces or objects in a photo and club ones with common elements into specific folders without the user’s intervention. This technology to understand the content in a photo makes Google Photos better than any ordinary photo storage app. This also makes it easier for users to find images quickly. Besides, it also includes applying portrait mode and beauty mode filters through facial recognition and artificial blurring and enhancement.Improved optimizationArtificial intelligence integrated solutions aids to discover unique strategies to better accomplish the task of any size. Apps empowered with AI is not only helping to ease the complex process, but also explore new ways for better outcomes. From booking a taxi to finding a product online, AI-enabled solutions are trying to optimize to help the users as well as the businesses for future perspective.Enhanced chatting experienceAI and language processing tools perfectly understand how a user converses with friends and the built-in personal assistant on the messenger. It focuses more on the content and context in a message so it can come up with smart suggestions along with more accurate answers. Such accuracy depends on how much time you spend on the messenger. The more you use it, the more precise and exciting its suggestions will become. Such AI enables apps can also detect content in photos shared with the user to suggest a more appropriate reply.Special recognitional featuresAn application such as Seeing Eye published by Microsoft is meant for users who have visual impairments or cannot see. It provides image recognition features and can recognise objects in the frame and read them a description of what the camera is looking at. This is also a feature of Microsoft, as they have undertaken an initiative known as AI For Good which focuses on developing applications for individuals with accessibility concerns.High app authenticationArtificial intelligence has an enormous responsibility in reference to cybersecurity. With ever-changing technology and the growing usage of smartphones, we all need the advanced level of data security. While developing new apps, security is one of the prominent concerns for developers. With AI and ML, the security concerns and issues have been reduced by giving alerts to the users about possible threats and vulnerabilities by analyzing user behaviour.ConclusionAiming to provide a personalised way of perceiving applications, artificial intelligence has taken its place as one of the catalysts of the mobile app revolution. Smartphone manufacturers will face even bigger demands from consumers to introduce products that provide advanced AI capabilities in the coming future.By Amol Roy, Founder TheShutterCast