One of the quickest evolving branches in computer science, AI (short for artificial intelligence) focuses on the concept of developing machines and algorithms which are able to simulate human thinking. Even though its implementations were few and far between in the recent past, it has since found its uses in many different areas.
The main benefits of AI are related to its learning concept – the more data is fed to it, the more accurate it becomes. This makes it perfect for automated tasks that require precision since they can’t get tired or worn out as humans can.
On the other hand, its largest con is the high cost of implementation, especially for inexperienced users. However, AI’s capability of processing large amounts of data made it quite popular in the branch of web development; mostly due to the following five reasons:
1. It Speeds Up Searches
When you type something into a search engine, the backend has to analyze the words and return the most relevant results. To make this as efficient as possible, companies such as Google implement AI-based ranking algorithms which serve to create the most optimal list from a number of different possibilities. Machine learning plays a large role here since the algorithm itself improves as more and more users run different searches.
Besides that, the autocomplete predictions which you see when you start typing something is also filtered by AI. For example, typing a single “Y” letter in Google search brings out “Youtube” as the first recommendation, since that’s what people search for the most as determined by the algorithm. Because of AI, you rarely have to go past the first page when you search for something – without it, it would be a whole different story.
2. It Improves Customer Experience
When your website offers a service/product to the customer, AI is an irreplaceable addition. If they need some assistance, AI is available 24/7. If they want a good product recommendation, AI is able to generate one according to their past purchases and preferences. It’s a tried and tested way to make consumers happy, and it helps companies gain an insight into their customer base.
Furthermore, AI chatbots are becoming more relevant than ever before. The days of having to wait for hours or even days for a customer service agent to become available are long gone. Now, with the pre-recorded scenarios and different implemented solutions, more than 90% of the problems can be resolved with no human interaction.
3. It Makes for Effective Digital Marketing
Since marketing relies on data analysis of the things that your customers like the most, it’s no wonder that AI is a good fit. Characterized content is one of the most crucial elements for successful marketing.
However, trying to do that manually would be inefficient, since you’d have to go through thousands of different emails, messages, complaints and suggestions. With AI, you’re able to automate all the hard work and even get accurate predictions for future trends.
4. It Improves Website Interaction
Besides helping with data, AI can significantly boost the functionality and appearance of your website. By learning and understanding design principles through computer vision, these unique implementations can even plan out the whole layout of the website for you. AI can analyze the most appropriate spot for certain features, such as a search bar or a customer support button.
Overall, it’s a great diagnostic tool that can help you improve some of the lacking features, both appearance and data-wise.
5. It Provides Personalized Experience
In order to have recurring customers, you have to look at them as individuals. For example, Amazon keeps a separate database entry for each user and offers unique recommendations according to their past purchases. This makes users feel like they’re cared for and is one of the main reasons for Amazon’s huge success. There are a million examples of large companies using AI for this exact reason; you can do it too, it’s just a matter of finding the best area to implement it in.
In order to make the most out of these strategies, you’ll have to be one step ahead of your competitors. To help you do this efficiently, Spokeo is a reverse phone lookup utility that could extract more than enough information for an individual with just one piece of data. Personal details, contact info and most importantly social media details – Spokeo is able to provide all of that with utmost accuracy by filtering through 6 billion records. In case you don’t have the phone number of the wanted individual, you can run an email search just as efficiently. Once you’ve got all you need, it’s only a matter of adjusting your strategy.
Maguire Haigh is a content marketing manager for Spokeo. He is an expert in the business sphere. He prefers writing articles on marketing, social media presence, travel and startup topics. Maguire has great experience in travelling and deep knowledge of 5 foreign languages.
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