Artificial Intelligence – BMW Group

The use of AI is an integral part of the digital transformation at the BMW Group. The company is already using AI along the entire value chain, generating added value for customers, products, employees and processes. The Data & AI initiative, which deals with data analytics and machine learning across the board, also ensures rapid networking, knowledge and technology transfer throughout the company.
The approach is characterized by a holistic and sustainable approach that not only identifies new technologies, but also thinks about their value creation across the company.
The BMW Group portfolio creates transparency about the use of technologies that make data-based decisions. It currently comprises over 600 use cases.