Humans and Artificial Intelligence Unite – IQVIA

Medical Information (MI) is a strategic pillar for any life sciences organization. MI is essential for supporting brands and providing concise product information to the public. Yet the rising flow of inquiries is making it impossible for MI teams to keep up.

Prior to the pandemic, MI teams were already facing an increasing number of requests from new channels and growing expectations for consumer-quality customer service experiences. When COVID pushed the world online, these pressures exploded. Requests for information soared, with up to 40% of them coming on evenings and weekends when there are fewer qualified staff available to field requests.

Learn how combining human expertise with Artificial Intelligence (AI) can result in better customer experiences and greater operational efficiency for MI.